Cycle Canada magazine has been sold to a new publisher. Although no press release was sent about the sale (and no mention is made on their website), their site did show the change in ownership in its footer, replacing the LC Media logo with a new ‘Les Editions Jean Robert Inc’.
Although we received no comment from LC Media publisher Jean Lemieux, an inside source tells us that the deal was finalized Monday of last week and included all the ATV and motorcycle titles — including Moto Journal and Cycle Canada — most of which were apparently losing money, according to the same source.
We’re not sure what this means for Cycle Canada’s future, which has been experiencing rocky times since the original sale from Turbopress, only to narrowly survive bankruptcy shortly thereafter in 2007.
Our source tells us that the intention is to keep on all the existing staff for now, but as with the original change of ownership to LC Media, it would not be unexpected to see changes in both admin and editorial staff as the new company puts its stamp on the magazines.
Les Editions Jean Robert is a hobby magazine publisher with titles covering decor, crafts, sewing, beads and … motorcycles. Until now they only produced French language magazines which were produced in Quebec and distributed through newsagents in Quebec, New Brunswick and in specific regions of Ontario.
What this ultimately means for the future of the magazines is unclear. It seems that print publications the world over are being bought and sold as the industry tries to compete with the ever dominating free internet model and falling ad sales. We’ll be sure to update you as and when any more details become known.
UPDATE 10th August – this from ex CC publisher Jean Lemieux:
We sold Cycle Canada and Moto Journal, the 2 best motorcycle magazines in Canada (circulation wise and content as well) because a publisher now needs to be multi-skilled with the Internet, social media and mobile. This adds to the tasks that comes with the production of a printed magazine.
LC Media had 7 magazines, 10 web sites, 10 mobile sites plus 3 annual guides in 4 different area (motorcycle, atv, boat and car). We decided to concentrate our energies and resources to the boat and car industries because the web is booming so fast in cars.
The titles owned by LC Media were all leaders and it does not suffice to simply maintain the leadership. I believe the print will survive and adapt, Cycle Canada and Moto Journal are strong titles and will be there for a long time especially with the experience and skills possessed by management at Les Éditions Jean Robert.
BTW, I think he meant to specify that Cycle Canada and Moto Journal are the two best print motorcycle magazines in Canada!