BMW Motorrad has been selling motorcycles at a record-setting pace this year, and August was no different, with another new sales record for the German motorcycle manufacturer.
BMW sold 7,400 motorcycles in August of 2012, up 11.3 per cent from August of 2011. They’ve had several record-setting months already this year, although their total numbers are down a tad.
They’ve sold 76.729 motorcycles through until Sept. 1 this year, down two per cent from last year’s 78,280 two-wheelers. However, they’ve got several aces up their sleeve that should enable them to outstrip last year’s numbers; they still have the F700 series motorcycles waiting to hit showroom floors, the HP4 superbike will be for sale soon, their new maxi-scooters are going to be available in more markets very soon, and it’s possible the water-cooled R1250 GS (or R1300 GS, depending who you ask) will also be available by the end of the year, which should also help sales grow.
Why is BMW setting sales records while many of its lower-priced competitors see stagnant sales? It’s hard to say, exactly, but it’s certainly part of a trend these days. Mid-range motorcycles with conservative pricing don’t seem to be selling that well – most sales growth seems to be coming at the high and low ends of the scale.