Gargh, talk about shooting yourself in the foot. Not that I haven’t lined up my foot with a double-barreled shotgun and pulled both triggers before, but this one may take the biscuit.
You may have noticed that we’ve been committing a bit of a push to our Facebook page in the recent months. We’ve let the social side of CMG slide a little in the last year and since it offers a good platform to connect to existing and new readers, and we’re all about the Internet, then we figured it was a good time to refocus a little.
This has proved to be a most interesting exercise (really) as the need to have regular postings has meant that we’ve had to reach outside the in-house content and around the web for interesting, funny and perhaps provocative content.
I thought I’d hit a gold seem last week when I stumbled across motorcycle ads from the seventies. For those of you who were fortunate enough not to have lived through the seventies, it was a decade of anything-goes, from communes to sexual liberation and yes, even flares.
It was also a period when the Japanese were firmly establishing themselves in the motorcycle world with a wave of engineering marvels on two wheels.
Honda took the sixties with the classic ad line of “You meet the nicest people on a Honda” but the seventies was a different world and since men bought motorcycles there were a few racier and ultimately misogynistic ads produced.
To me, these are a time capsule of the era and an example of how much things have changed forty years hence. Now the world of motorcycles has evolved into a more inclusive community. Still dominated by men, yes, but with a much welcome ever-increasing female contingent too.
The motorcycle community has embraced this trend and modern motorcycle ads reflect this new world, but I think it’s also important to pause and see how far we’ve come too. Cue the dodgy ads of the seventies series that we ran this week.
The series started with the rather dubious claim that you “get more nookie” on a Suzuki (something generally disproved by older readers’ comments) and culminated with an Italian ad that showed a gal with breast exposed in front of a GT750 (sadly you could see very little of the GT750).
Although the intent was to highlight how things have changed, a few people who I respect greatly for their ability to sometimes see things that I may miss, strongly questioned the validity of posting such an ad. I conceded, that perhaps I had not framed the post in question properly and opted to remove it.
Two minutes after pressing the delete button, a Facebook message popped up instructing me that we had breached its terms and that it had also deleted the post.
While I didn’t think I needed the berating from Facebook, I do acknowledge that the issue needed to be introduced better than I had done so.
At 47 I was but a child while the seventies was going down in real time, but the 2010s are a very different world – the question I’d like to pose (and hopefully a little better this time), is has motorcycling on the dawn of 2015 truly lost its misogynistic bent? I’d like to think so.