BMW Motorrad has best first quarter – ever

BMW's head honcho says his company's model range is a key to their sales success so far this year.

BMW is seeing growth again in 2012, with the year so far giving their company its best quarter ever.

BMW Motorrad sold 24,373 motorcycles in the first quarter of 2012, up from 23,109 last year in 2011; that’s about a 5.5 per cent increase.

In March, BMW delivered 12,295 motorcycles to customers, up about 5.3 per cent from last year’s number; they delivered 11,675 motorcycles to customers in March, 2011.

BMW subsidiary Husqvarna also had some good news, with a 36.2 per cent increase in sales in the first quarter of 2012. They sold 2,642 motorcycles, up from 1,940 last year. They sold 1,182 bikes in March, up 74.9 per cent from the 676 they sold in March, 2011. That’s got to be fantastic news for Husky, as their sales have been slipping for a while now.

Hendrik von Kuenheim, BMW Motorrad’s general director, attributes the growth to a strong model range, as well as good market development in Brazil, the USA and Australia. He says he’s worried about southern Europe’s financial situation, but unless everything falls apart, he plans to have another record-breaking sales year in 2012.

 

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