The U.S. Transportation Department is
mounting a campaign to reduce motorcycle fatalities, and it’s about
time – nearly 5,000 motorcyclists were killed on American roads in 2006,
doubling the number in 10 years.
Thankfully, the safety campaign looks like a serious attempt to educate the American motorcyclist. That’s partly because Transportation Secretary Mary Peters is a motorcyclist and one who survived a crash two years ago.
Peters returned to the site to film a PSA video urging riders to get smart. "Check your bike before each ride, wear all your safety equipment, and ride with others so you’re more visible," she says.
The campaign is more than that, though. Peters’ "Action Plan" includes measures to attack the problem on a range of fronts, including new-rider training, use of helmets, and a reduction in drinking-and-riding.
A major study of motorcycle crashes will also be conducted.
To see the PSA or to read the Action Plan and other materials, go to www.nhtsa.gov.