It looks as if it’s going to be a lot easier to buy an MV Agusta in Canada, thanks to a new deal announced by KTM.
According to what we’ve seen so far, KTM North America (which includes the Canadian arm of the business) will be selling and servicing MV Agusta motorcycles through its dealerships in years to come. Not every KTM dealership will be part of the plan, and we don’t have a set timescale for the plan to come into place in Canada. Nor do we have a set end date.
However, despite that uncertainty, it seems it’s going to be much simpler to buy an MV Agusta here, which will come as good news to many prospective owners. For some time, it’s been tricky to find someone to sell or service one of the exotic Italian bikes, as the company’s big expansion plans have not resulted in a big increase in Canadian market presence—if anything, it’s been the opposite.
Now, this news comes just as MV Agusta’s Lucky Explorer series of bikes should be on the market in coming months, not to mention its lineup of naked bikes and superbikes. Won’t those be competing with KTM’s own machines, though? Who knows how everything’s working out in the back end of the deal—all we can say is, it’s good to have MV back.
Press release
KTM AG AND MV AGUSTA COLLABORATE ON DISTRIBUTION OF MV AGUSTA MOTORCYCLES IN NORTH AMERICA
The deal, extending over several years, focuses on the distribution, the promotion and customer service of the MV Agusta range of motorcycles by KTM AG’s North American subsidiary. On one hand, the strength of the brand and the exclusivity of its motorcycles, a symbol of Italy’s design and engineering excellence, and on the other hand KTM AG’s extensive and solid commercial organization, will support the growth of MV Agusta in the North American region.
The agreement is part of MV Agusta’s strategic plan, which envisions a significant growth in the coming years. KTM AG group will create a dedicated US-based legal entity, which will be in charge of all MV Agusta operations in North America. Going forward, MV Agusta motorcycles will be distributed through both, select KTM AG dealers as well as existing and new MV Agusta stores.
Timur Sardarov, CEO at MV Agusta Motor S.p.A. commented: “I am thrilled by this agreement between two historic European motorcycle manufacturers. I am confident that KTM’s extensive and professional sales organization paired with the strong appeal of our brand in the region will bring great benefits to both companies. Thanks to our cooperation we will create synergies that will enable us to accelerate our growth strategy in North America.”
Hubert Trunkenpolz, Member of the Executive Board at KTM AG, said: “We are extremely excited to start a new partnership with such a historic motorcycle brand. Our brands are going from strength to strength everywhere in the world, particularly in North America where we will exceed 100,000-unit sales in 2022 with the KTM, Husqvarna and GASGAS motorcycle brands. Taking on the distribution of the MV Agusta brand will complement our extensive premium motorcycle range. With the addition of the most iconic Italian luxury motorcycle brand to our KTM North America operations, we are able to ensure support to all North American motorcycle enthusiasts as well as bringing exciting new business opportunities to existing and new dealers.”
In 2020, the last year I can find numbers for, MV sold 3,100 motorcycles worldwide.
Break even point for the company financially is 15,000 units per year.
Their mid-term goal is 25,000 to 30,000 machines per year, mainly through poaching from other luxury brands.
I wish them luck, but this smells a lot like Buell or Norton.