Everyone’s doing it – trying to revive a classic motorcycle brand, that is. For examples, look no further than Excelsior-Henderson, Indian and Norton. Now, someone’s trying to bring Matchless back into the game.
According to Asphalt and Rubber, Italian businessman Franco Malenotti has purchased the Matchless marque from its Greek owners, and is planning to bring the company back into production, with a London-based headquarters.
Supposedly, the new models will be throwback to the company’s classic G80, Silver Hawk, and Silver Arrow motorcycles.
Malenotti’s done this sort of thing before, sort of. He’s the man behind motorcycle gear maker Belstaff’s revival in recent years, so he knows how to breathe new life into a failed motorcycle marque. Whether he can translate his success in the garment industry to success in the vehicle industry is going to be the big question facing his efforts in the months ahead.
[…] En 2012, nous avions parlé des projets du légendaire constructeur Matchless de l’Angleterre qui a commencé à fabriqué des motos en 1901. Après plus de quarante ans d’inactivité, la marque est de retour avec un nouveau roadster rétro. Le dévoilement officiel se fera la semaine prochaine à EICMA, mais cette photo a néanmoins fait surface. […]
[…] was a while ago, but back in 2012, we told you Matchless was coming back into business after more than 40 decades of dormancy. Now, […]