Mitch goes Retro


Mitch Boehm, leaning toward retro motorcycles

Mitch Boehm has been around motorcycle journalism in North America almost as long as I have (gulp), although he did start younger so he’s not nearly so creaky. And he does a good job, too.

After stints at Motorcyclist (the last one as editor) and in product development work at American Honda, he put together a magazine called Motorcyclist Retro to be published by the Source Interlink group that publishes Motorcyclist (and a ton of other specialty mags).

After a couple of well-received issues, however, it was "put … on ice indefinitely due to the souring economy," and Boehm decided to go it himself, with a new version called Motorcycle Retro.

The magazine will cover "dirt and street stuff from ’65 to ’85, and mostly Japanese, though Euro and American stuff will be included." Boehm figures his readers will be "more affluent, more educated, and have more riding and moto experience than your average magazine reader. They also have new and old bikes, and they spend money," so he’s hoping ad sales will make the project a go.
He hopes to have a web site up this week with more info plus subscription data.

If it sounds interesting to you, check out the web site or drop a note to to have data sent direct to you as things progress.

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