Swiss watchmaker Breitling and British motorcycle manufacturer Triumph have announced a long-term partnership. Why do we care here at CMG? Well, among the plans included within the agreement are a limited-edition watch and a customized motorcycle. Both are said to be revealed in early 2022.
Their journey has already begun. Triumph Thruxton RS motorcycles – the original modern café racer – are now on display in top Breitling boutiques around the world as seen here in the Breitling Boutique Amsterdam.
“This is where substance meets original styling. You can expect purposeful engineering paired with modern retro designs,” says Breitling CEO Georges Kern. “But however you want to describe it, there’ll be a huge sense of adventure and discovery.”
Triumph Motorcycles CEO Nick Bloor welcomes this unique chance to collaborate with another established heritage brand. “Like Breitling we’re committed to providing the flawless handling and incredible finishes that give our community an incomparable experience.”
The first step in the combined journey includes the installation of Thruxton RS motorcycles to be prominently displayed in Breitling boutiques around the world.
