Harley-Davidson plans July reveal for the 1250 Custom

When Harley-Davidson first unveiled its Revolution Max 1250 platform, the biggest news was the Pan America adventure bike, but we also saw mock-ups for a new cruiser, the 1250 Custom. Now, the MoCo says that we’re going to see the new bike in July.

H-D plans a “global reveal event” for the new bike on July 13 … and that’s about all we know. Reportedly, the new 1250 Custom will have similar engine output to the Pan America, so expect in the ballpark of 150 hp and 94 lb-ft of torque. Nice! Certainly a lot mo’ powah than any cruiser in Harley’s current lineup. The liquid-cooled V-twin should have variable valve timing and a lot of other technological wizardry, pushing the engine to max power and efficiency.

You can see Harley-Davidson’s initial concept version of this bike below. Expect some significant chassis improvements to handle that power boost, and also improved electronics (leaning ABS and traction control, etc.). Or maybe not—note that there’s only a single brake disc up front. We’ll know more in mid-July, either way.

The new cruiser should look a lot like this concept bike. Photo: Harley-Davidson

Press release


(VAUGHN, ON) June 21, 2021 – Harley-Davidson announces a new mid-season motorcycle reveal, “From Evolution to Revolution.” This virtual launch experience will be held July 13 at 10 a.m. CDT. This new model follows the exciting arrival of the Harley-Davidson Pan America 1250 with its all-new Revolution Max powertrain in dealerships around the world.

“Following the successful launch of our first adventure touring motorcycle, the Pan America, we are excited to reveal another all-new motorcycle, built on the Revolution Max platform in the sport segment, showcasing unmatched Harley-Davidson technology, performance and style.” said Jochen Zeitz, chairman, president, and CEO Harley-Davidson.

The reveal event will preview details of the new motorcycle model and will include presentations by Harley-Davidson leadership, product experts and the passionate riders who are developing and bringing to market another powerful new motorcycle coming to Harley-Davidson® dealerships in 2021.


  1. Everytime I see those high side pipes I keep hoping for more of a flat tracker than another crusier .
    Especially if the engine is close to the reported 150 hp!
    I guess we’ll see July 13.

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