Cycle Canada magazine has officially published its last printed magazine, and will now be a digital-only publication.
In an e-mail notice this month to subscribers, and in his column in the online magazine, Editor Jean Paré says that “it must be admitted that in publishing, the digital world is becoming a must. We have seen it coming, and whether we like it or not, we have little choice but to open ourselves up to this reality.”
Paré says that a fully digital version of Cycle Canada will help the magazine to transform and improve, but the demise of the printed product has long been expected. The April edition was mailed to subscribers two months late; a full-page advertisement for the Toronto Spring Motorcycle Show was already a month out of date.
In the first all-online edition, Contributing Editor Steve Thornton confirms that “This is the first online only issue of CC, and that hurts in many ways. Over the past few years we have watched as advertisers declined, writers fled, and the page count in Cycle Canada went down. We struggled at times to bring out the next issue, and this one, which should have been the May 2019 issue, is so late that the month of publication has simply been removed from the cover.”
Only those print subscribers who provided Cycle Canada with their e-mail addresses received the online edition or the e-mail announcement, which is reprinted here.
THE DIGITAL ERA… NOBODY ESCAPES!
Everywhere in the media we see that less is written. Always in love with paper, the smell of a freshly printed magazine or an old book found in the library gives me great joy. Hold them in my hands, turn the pages at the pace that suits me, too. Maybe you feel that joy too and see the transformation to digital with an evil eye. I understand. But no matter what you want, each era brings changes. Some are more prominent than others, you may tell me, and you would be right. However, it must be admitted that in publishing, the digital world is becoming a must. We have seen it coming, and whether we like it or not, we have little choice but to open ourselves up to this reality.
It is a fact that most publishers and their clients have struggled in recent years to adapt to this mode of communication, which is in the process kicking the traditions of the written media community. And yet, it will have to be good. After several months of reflection, the Cycle Canada team has chosen to follow suit. And yes, we turn the page—and no pun intended!
I would like to share with you some of the arguments that have convinced us . . .
The very first is unquestionably that it is an ecoresponsible choice. Paper requires a lot of energy, trees, water, polluting chemicals and transportation. Reducing its use improves the quality of the environment and reduces the cutting of mature trees, as well as the waste and pollution of water. For us, it’s a decision that respects the environmental values we believe in and want to encourage.
With paper or not, the essential remains the content, it must be said. It was clear to us during our review that we wanted to continue to offer you quality and diverse content that meets your needs and tastes, regardless of the container!
Several benefits will come from this transformation:
- Subscribers will be able to read the magazine online or to download it in PDF format.
- The digital magazine will be better looking and interactive.
- The number of pages will be unlimited.
- We will be able to integrate videos into the articles and clickable links.
- The advertisements published in the digital magazine will also be clickable and you will have the opportunity to integrate videos.
- Better photo rendition.
Change can be destabilizing, I agree. It takes us out of our habits, our comfort zone. However, it is stimulating and adds a little spice to our daily lives.
Cycle Canada is transforming and improving, and it is with you, advertisers, that we wish to continue this great adventure. Thank you for your support!
For any questions, suggestions or comments, please contact me by email: email@example.com.
Thank you for your support and have a good season!!!
Jean Paré, Editor