Remember Hyosung motorcycles? The Korean made bikes hit the Canadian scene almost a decade ago courtesy of importer National Motorsports with a small range of 650 and 250 v-twins.
Although competent bikes, they never managed to really compete with similarly priced but more agile Japanese counterparts, with the result that National Motorsports has decided to longer distribute the brand in Canada. That slack has now been taken up by Hyosung USA, who will also import the brand to Canada via the US, much like Ducati and Triumph do.
We caught up with Hyosung USA president Tony Kim at the recent IMSS in Toronto who reckoned that running through the much larger USA distributor has important benefits, namely they have more leeway for a decent profit margin for Hyosung dealers (thanks to one less middleman), and so hope to be able to build up the sparse Canadian dealer network as a result.
Despite some upgrades to the current 250s and newer touring version of their cruisers, Hyosung suffers from a limited range of offerings to dealers and the public alike, and no longer even offers scooters.
But Kim says that’s about to change with an all new 250 road and dual-sport model coming at the end of the year as well as a new range of 50, 125 and 250 cc scooters in the works, that will be built in China to keep costs down.
Details have yet to be announced, but as long as they can save some of that additional margin to keep the MSRPs inline with Honda’s bargain CBR and CRF 250s, then Hyosung may yet become a player in the Canadian market.