According to a report from Reuters, Erik Buell Racing has made a major business move.
Since Harley-Davidson closed their Buell Motorcycles division a couple years ago, Erik Buell’s company has been focusing on high-performance superbikes – they haven’t been building machines that you’d see at your local dealer, like the Blast or Lightning models.
That could change now, though, with a report that Buell has signed a deal to co-operate with Hero MotoCorp, confirming months of rumors about a deal seeing Buell in India.
The Hero Motorcorp name might not mean much to you at first, but the Indian company makes more two-wheelers than any other manufacturer in the world. Hero ended a 26-year deal with Honda last winter, and this move now gives them access to cutting-edge technology again.
From Buell’s perspective, this may give his company an inside track on the Indian motorcycle market, perhaps the world’s hottest spot right now for bike sales – an opportunity that might not have happened with Harley-Davidson.