The financial numbers are in for Suzuki’s 2010 third quarter, and they aren’t pretty.
Suzuki sold around 35,000 motorcycles in North America in the period from April to December 2010 from approximately 65,000 during the same period in 2009. That’s a 45 per cent drop.
Europe fared better, but the numbers were still in decline – they bought approximately 64,000 Suzuki bikes across the pond during that nine-month period last year, down from 83,000 over the same April-December period in 2009, resulting in a 23.3 per cent drop in sales.
In Asia, numbers weren’t quite as bad, but still aren’t looking up. Japanese sales dropped 3 per cent, from around 62,000 sales to 60,000, and the rest of Asia, where motorcycle sales are booming, still saw a 9.1 per cent drop in sales, from about 1,809,000 bikes sold to 1,644,000. Sales in Central and South America also dropped, from 140,000 to 122,000 units.
Suzuki did have one bright spot, though; sales boomed in Africa, where they sold 104,000 bikes in the last nine months of 2010, up from 37,000 in 2009 – an amazing 281 per cent gain. And, while their Asian numbers saw a drop over all, their sales in motorcycle-hungry India grew to 197,000 from 124,000 bikes, a 158 per cent increase. In fact, the only reason Asian sales declined was due to a drop from 1,155,000 cycles in China to only 848,000 in 2010.