Enfield boosts production


Could be a 10 month waiting list if you were trying to buy this in India.

According to Bloomberg News, the anachronistic Indian motorcycle manufacturer is ramping production up to 100,000 units by the end of next year, and is hoping for a 27 per cent increase in sales in 2011, from 55,000 to 70,000.

To accommodate this, the company is planning to build a second factory to handle the increased production. 

That’s some pretty impressive growth, but Royal Enfield executives feel it’s achievable. Thanks to rising wages in India, the company’s sales stronghold, the 1950s-styled bikes are hot, with waits of up to 10 months for the Classic 500 model.

Increased local sales aren’t the only reason for boosting production, though; Royal Enfield also has their eye on markets in Africa, the Middle East, and Latin America. Exports to North America, Japan, Australia, and the UK already account for 5 per cent of company sales. 

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