Deeley marks 100 years of motorcycle business

In case you missed this article from, we thought we’d give a shout-out to Trev Deeley Motorcycles this week, for making it through 100 years of the motorcycle business, and being a major part of Canadian motorcycle culture development along the way.

The Deeley name has been tied to motorcycling since 1917, when Fred Deeley expanded from the bicycle business into motorcycles, becoming Harley-Davidson’s Canadian distributor and also opening a dealership. The business passed on to his son Fred Jr., then to grandson Trev; once Trev started to have a significant say in the company, the Trev Deeley Motorcycles dealership opened in Vancouver, which continues to this day.

Along with its Harley-Davidson history, Deeley was also the original Canadian importer of Honda and Yamaha motorcycles. Those deals ended decades ago, and the Harley-Davidson deal ended in 2015.

The Deeley business was also involved with racing over the years. Most recently, when the company was still the Canadian distributor for Harley-Davidson, Deeley sponsored the Harley-Davidson XR1200 roadracing spec series in the Canadian Superbike championship. That series ended in 2014.

However, despite the changes in the Canadian motorcycle scene, the Trev Deeley Motorcycles dealership soldiers on, with CSBK roadracer Darren James announcing last week that he’d bought the business from his father. Visit the company’s website here, or give the staff a shout-out for their centennial anniversary on Facebook here.


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