Polaris is shutting down its Victory Motorcycles subsidiary, it announced Monday.
The move means an end to production, and Polaris says it will “assist dealers in liquidating their existing inventories.” The parts supply won’t dry up anytime soon; Polaris says it will continue to supply spares for the next 10 years. Polaris will also honour its existing warranties.
Now, Polaris will focus their motorcycle business into the Indian brand, which it purchased in 2012.
You can read the Polaris press release below.
Polaris Industries to Wind Down Victory Motorcycles Operations Strengthening its Position in the Powersports Industry
Polaris Industries Inc. (NYSE:PII) today announced it will immediately begin winding down its Victory Motorcycles brand and related operations. Polaris will assist dealers in liquidating existing inventories while continuing to supply parts for a period of 10 years, along with providing service and warranty coverage to Victory dealers and owners.
“This was an incredibly difficult decision for me, my team and the Polaris Board of Directors,” said Polaris Industries Chairman and CEO Scott Wine. “Over the past 18 years, we have invested not only resources, but our hearts and souls, into forging the Victory Motorcycles brand, and we are exceptionally proud of what our team has accomplished. Since inception, our teams have designed and produced nearly 60 Victory models that have been honored with 25 of the industry’s top awards. The experience, knowledge, infrastructure and capability we’ve built in those 18 years gave us the confidence to acquire and develop the Indian Motorcycle brand, so I would like to express my gratitude to everyone associated with Victory Motorcycles and celebrate your many contributions.”