MV Agusta’s financial troubles mean the Italian manufacturer won’t be developing any new superbikes, at least for now, says their CEO.
Asphalt & Rubber) his company’s financial woes will impact the lineup.told AMCN (we saw it on
There is no new superbike coming anytime soon, meaning any new models will be reconfigurations of existing platforms. MV Agusta has already been doing plenty of this in the past few years, so in some ways, this is just more of the same. Expect more variations of the existing three-cylinder and four-cylinder platforms, instead of all-new designs.
This is all part of MV Agusta’s restructuring, which will see the company build fewer motorcycles in order to get costs under control. The new capital Black Ocean invested last fall means the manufacturer must buckle down; told AMCN production will decrease to 5,000 units a year, from the current 10,000 mark, and MV Agusta has also had to let many staff go to save money.
These are short-term survival moves, for sure, with an interesting effect on the future; in an age where Euro-bikes lead the pack in innovation, how much time can MV Agusta afford to lose in the technical arms race before losing relevance? The coming months will tell.