Damon Motorcycles Plans To Overhaul Into “Damon 2.0”

After announcing its collaboration with Milan-based Engines Engineering, it looks as if BC-based Damon Motorcycles might be headed back to its roots of designing software, not hardware.

Digging through the PR resulting from the announcement, Damon does not say that its HyperSport 2.0 motorcycle is canceled; quite the opposite. The PR says the company expects to build a high-performance track bike (not a street bike… hmmm) “on an accelerated timeline.” This high-performance bike is intended to show off the capabilities of Damon’s technology.

What technology, pray tell? Remember that when Damon first started making headlines, it was a software company, building technology that allowed riders to push their limits while avoiding crashes. Judging from the following paragraph in their PR, it sounds like Damon might be headed back in that direction again:

The HyperSport Race program and strategic collaboration with Engines Engineering is the first step of Damon executing its updated strategic business plan, Damon 2.0, which has established four distinct potential revenue verticals – Data Intelligence, Personal Mobility, Licensing and Engineering Services, and Special Projects – creating multiple pathways for growth. The Company’s proprietary safety systems and electrification technology continue to be core differentiators in the market, supported by capital efficiency and economics. This approach optimizes the operational efficiency while advancing the Company’s mission in mobility innovation and data intelligence. Damon’s strategic focus in sustainable transportation solutions, combined with its diversified potential revenue streams, strongly positions Damon for long-term value creation.

Would it make sense for Damon to focus on technology, and not building actual motorcycles? Considering they’ve been promising, promising, promising to deliver bikes for five years but have yet to give customers a single machine, some investors may welcome the change-up, although fans might be disappointed. And this switch to a renewed focus on R&D, not manufacturing, does not entirely rule out bike production. We may very well see limited-production manufacturing start up alongside. In an era where names like Continental and Bosch are working hand-in-hand with established OEMs, Damon’s play to become a third-party tech provider might actually be the easiest way forward for the company, though.