New Triumph 400 Coming In Mid-September

Triumph’s 400-series scrambler and retro roadster have been on the market about a year now, and it seems that Hinckley has decided that 12 months is a long enough wait to grow the lineup. Now, on September 17, we are getting another new Triumph 400 model—but we don’t know much about it.

The news comes from India’s moto-mad bike mags, which are all running an image (presumably from Triumph’s social media) that invites them to a launch for a 400-series model. As you can see in the image below, there’s no other information in the post, and it looks like that’s a gas tank from the Speed 400 model, although there really isn’t anything at all to go on here.

For that reason, it seems silly to speculate too much about the new bike. India’s journos are guessing that it might be a lower-priced version of the Speed 400, but that doesn’t seem likely if the tales of strong sales are true. Why bring out a budget version of the bike if the standard version is already selling well enough?

But maybe that’s the case. It’s also possible we’ll see some sort of rally raid version of the bike, basically the Scrambler 400X tarted-up for off-road riding, but that seems unlikely. If it is indeed a new model, and not a variant of the Speed 400, it seems most likely that we’ll get a variant of the Thruxton, some sort of mini cafe racer.

There would be a lot of customer interest in such a machine, as nobody else is building a cafe in the budget category right now.

Whatever the case, don’t expect the new machine to be in our market until mid-2025, given the way the moto manufacturers have to roll out their launches for Asian-built bikes. It takes a while to ship them over to North America from India, and even longer now that the Suez Canal run has become a danger zone. Indeed, that’s supposedly why the current run of Triumph 400s took so long to get here.

If you’re curious about the new bike, you can see our initial write-up on the Triumph Speed 400 and Scrambler 400 X here. We’d expect the engine to be the same and the chassis and looks to be very similar, no matter what the exact nature of the model is.