Despite the war in Europe, despite continued supply chain shortages, despite a weakening economy, Ducati had a record sales year in 2022.
According to the company, after adding up its Q4 numbers, Ducati shipped 61,562 motorcycle to customers in 2022. That’s up 3.6 percent over 2021, and 28 percent over 2020, and it’s an all-time sales record.
Italy (up 10 percent) and Germany (up 9 percent) were both very important markets in 2022, as was the US (which was down 6 percent, due to logistical problems and delivery delays).
The news crowns the season for Ducati, which won both the World Superbike and MotoGP titles in 2022, and is poised to become the brand behind the MotoE world championship electric series in 2023, something the company’s CEO (Claudio Domenicali) pointed out in the press release as he praised his company’s efforts last season:
“This sales result is the outcome of the path that sees us investing in continuous improvement and growth. For the second consecutive year, we registered record deliveries, exceeding 60,000 motorcycles for the first time in our history. Ducati is an increasingly global company, ambassador of Made in Italy in the world, and these positive results make us truly proud.”
Francesco Milicia, Ducati VP Global Sales and After Sales. pointed out that Ducati achieved this sales success despite some major challenges in 2022, and the company is positive about the future.
“In the first six months of the year, the international scenario was characterized by strong discontinuities in the world of logistics and supply, which penalized performance in the most important months of the season. Despite this, in the second half of the year we managed to recover and reach the highest sales volumes in the company’s history, thanks to great organizational flexibility and constant dialogue with partners and unions. Although the economic scenario in recent months has certainly worsened, we remain confident about the future thanks to the strength of an expanding sales network and a positive order portfolio, reflecting enthusiasts’ appreciation of the renewed product range.”
Sounds like Ducati will have its work cut in 2023, but at least management is honest about the challenges.
As for last year, the Multistrada V4 was the brand’s top seller, with 10,716 bikes delivered to customers around the world. The Monster was second, with 7,739. The Scrambler 800 family saw 6,880 machines delivered.