Finally, a Canadian has made it to the status of European motorcycle royalty. Noooooooo, we don’t have a racer contending for MotoGP. Instead, Stratford, Ontario ex-pat Justin Bieber has signed a collaboration deal with Vespa.
As joke-worthy as that sounds, this is actually a big deal in the EU, as Vespa has as much sway over there as Harley-Davidson does here.
What, exactly, is the deal? We don’t know. All we know is what’s in the press release below: Soon, very soon, Justin Bieber (fresh off a Timbits endorsement) will collaborate with the world’s most legendary scooter manufacturer on a new step-through.
JUSTIN BIEBER x VESPA
A UNIQUE PROJECT TO BE UNVEILED IN FEBRUARY 2022,
CELEBRATING THE SPIRIT OF FREEDOM & THE LOVE OF DESIGN
Los Angeles, 17TH December 2021 – Driven by the desire to explore creativity, celebrate style and design, and have some fun doing it, Justin Bieber and Vespa today announce one of the most unexpected and exciting collaborations of 2022.
The meeting of the world’s biggest pop star and the classic Italian brand is no chance encounter. Style and design are a source of constant inspiration for Justin, while Vespa has always been close to the world of music and youth culture.
“My fans know how much I love sports: skateboarding, hockey, basketball, BMX. I’ve always been drawn to that mix of style, grace and speed,” said Justin Bieber.
“I’m excited to put my spin on the iconic Italian design of Vespa.”
Stay tuned for the 2022 unveiling of an exciting new collaboration between two contemporary global icons: Justin Bieber and Vespa.