MV Agusta is celebrating a birthday this year. It’s 75 years since the company was founded in the rubble of post-World War II Italy, and to mark its anniversary, the company’s just knocked out this documentary film.
It’s marketeering, so obviously, the people involved are going to tell you how much they love their MVs; alas, we don’t get a lot of cool historical perspective. But, you do get a look at the company’s new models. Just the sort of thing for winding down a slow Friday at the office?
YOU SEE A BIKE IN THE WINGS OF A LEGEND.
MV Agusta Motor S.p.A. is announcing the release of a 50 minutes documentary film to celebrate its 75th anniversary. The film is a behind-the-scenes, compelling account of what the Italian brand represents today and has achieved over more than seven decades, in the eyes of 8 testimonials-extraordinaire who each have crossed the path of the iconic bike from Schiranna in some significant way. The plot also develops along two other lines: the company’s own storytelling and an exciting introduction to the latest generation of MV Agusta bikes, with a strong focus on the future of the brand.