Joe Rocket to sponsor CSBK for 2021

Photo: Colin Fraser/CSBK

Hey ho, CSBK’s got a deal with Joe. Joe Rocket, that is.

Canadian Superbike officials just announced a partnership with Joe Rocket, making the moto clothing brand “official motorcycle gear for the Canadian National Superbike Championship.”

It’s a move that makes sense, as Joe Rocket has Canadian roots (it was founded in Canada), and the brand has a long association with roadracing, having sponsored most of the top Canadian riders of the past 30 years (Joe Rocket was founded in 1992).

As part of the arrangement, CSBK’s staff will be wearing Joe Rocket gear this year, and act as presenting sponsor of CSBK’s video coverage. All in all, certainly good news for CSBK, which took a hard hit in 2021 with regards to sponsorship, thanks to COVID-19. More details in the press release below:

Press release

Joe Rocket Partners with CSBK for 2021

Toronto, ON – Famed Canadian motorcycle clothing brand Joe Rocket Canada is now the official motorcycle gear for the Canadian National Superbike Championship (CSBK).  For 2021, the “Canadians ride Rocket” brand will provide support for the National roadracing tour and equip the series event staff, from pit lane to video crew.

Joe Rocket was founded in Canada in 1992, and since then has become a major player in the motorcycle clothing business.  Joe Rocket has sponsored a wide range of superstar competitors, including all three Hayden Brothers, Miguel Duhamel, Steve Crevier, Pascal Picotte and many CSBK National Champions and Superbike number one plate holders:  Jordan Szoke, Ben Young, Jodi Christie, Brett McCormick, Francis Martin, and Michael Taylor. 

Also riding Rocket were a wide range of successful Canadian Pros including multi-time Liqui Moly Pro Sport Bike Middleweight National Pro Champ for Triumph and Kawasaki Kenny Riedmann and long-time factory racer Kevin Lacombe.

Joe Rocket produces a wide range of motorcycle and snowmobile equipment, including all types of jackets, pants, helmets, gloves, footwear, and make-specific branded products.  As well, Joe Rocket offer various luggage options and motorcycle gear designed specifically for women.

“We’re excited about the opportunity to work directly with the Canadian Superbike Championship Series,” explains Joe Rocket’s Max Charlebois, Marketing Director and Brand Manager, based in Windsor, ON.  

“We’ve supported a wide range of successful racers, Internationally and on both the American and Canadian National tours over the years, and this Official Gear status is a logical next step for Joe Rocket.  We’re proud to ramp up our involvement with the CSBK Series, and support an established, high profile, Canadian Championship.”

Joe Rocket will continue to support racers on the tour, including Canada General Warranty works Kawasaki pilot Jordan Szoke of Lynden, ON. Evergreen Szoke will be out to earn an unprecedented 15th overall crown when the Pro Superbike Feature race portion of the CSBK series opens-up at Calabogie Motorsport Park south west of Ottawa, ON, June 4 and 5.

“We really value all of Joe Rocket’s contributions to Canadian motorcycling, and we aim to build on that legacy with their new support of CSBK,” confirmed series boss Colin Fraser of Professional Motorsports Productions in Toronto, ON. “Joe Rocket will certainly contribute to the professional appearance of our at-event staff, and it’s great to work with a Canadian company that is so successful in the motorcycling field.”

Among the elements of the CSBK Series that will include Joe Rocket branding in 2021 are the scheduled broadcast on The Sports Network (TSN) and various video platforms, with Joe Rocket acting as a presenting sponsor of this dedicated coverage.

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