Harley-Davidson’s introduction of the Street lineup back in 2014 was meant to satisfy a number of needs for the Motor Company. Emerging markets would be introduced to the aspirational American brand through less expensive, smaller displacement models, while simultaneously attracting new riders here in North America. Unfortunately neither of those things really panned out. Perusing the Harley Canada website after last week’s 2021 model launch, we noticed that the Street 500, 750 and Street Rod were noticeably absent.
Harley-Davidson Canada’s PR agency of record provided the following statement: “The Street lineup (Street 500, Street 750 and Street Rod) was discontinued from the MY21 lineup globally. Harley-Davidson does not release units sold per model or projected sales. Our company is committed to serving the needs of a broad range of riders and does not comment on future products or product strategies.”
So no “official” word on why they were cut or what will be replacing them. As we were not provided with projected performance or sales numbers, we are left to speculate. This is no doubt part of “The Hardwire” strategy rolled out by new CEO Jochen Zeitz last year. It replaces the previous ambitious plan to add more markets and models by scaling back to focus on the core business in the most profitable areas.
Last September we reported that Harley-Davidson was leaving India with its tail between its legs. It seems that they simply couldn’t get a foothold in one of the world’s largest motorcycle markets.
The Street had Harley-Davidson’s Revolution X engine, with a non-traditional (for Harley) 60-degree liquid-cooled V-twin. The entry-level 500 was offered at a starting MSRP of $6,999 for 2020. The Iron 883 now offers the smallest displacement and lowest pricepoint in the Harley-Davidson lineup at $11,499.