One of the world’s most prestigious zombie brands appears to be ready to burst out of its shallow grave again, ready to haunt the halls at EICMA.
This week, Aston Martin has been flogging a press release that promises a collaboration with the reborn Brough Superior, resulting in a new motorcycle on display next month at EICMA.
The press release (below) doesn’t give any solid information on the bike, just a lot of hype about luxury and vision and emotion and so on. No word on whether they’re also going to re-animate the corpse of T.E. Lawrence to shill for the brand.
Press release
Aston Martin and Brough Superior to collaborate on limited edition motorcycles
New partnership between luxury automotive manufacturers will showcase the integration of beautiful design and exquisite engineering in strictly limited edition motorcycles
Aston Martin wings soon to appear on a motorcycle for the first time
The first motorcycle produced by this new partnership will be revealed at the EICMA motorcycle show in Milan on 5 November 2019
24 October 2019, Gaydon, UK: The iconic Aston Martin wings will appear on a motorcycle for the first time when the initial product of an exciting new collaboration between Aston Martin Lagonda and Brough Superior is revealed at the EICMA motorcycle show in Milan, Italy.
Brough Superior, the eponymous performance motorcycle brand created by George Brough in 1919 and resurrected by enthusiasts long after his death is, like Aston Martin, a luxury brand with great heritage. Both Brough Superior and Aston Martin place huge importance on developing a brand that customers are proud to be part of and products that strike the perfect balance between performance and design.
Both masters of craftsmanship who use the finest materials to breathe life into their designs, as independent companies they also revel in their ability to offer bespoke design and engineering solutions so a collaboration between the two brands is virtually guaranteed to produce something very special.
The first new motorcycle is the combined vision of Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman and Brough Superior CEO Thierry Henriette, who are both motorcycle enthusiasts.
Reichman said: “This is a fascinating and very popular project for myself and my team. The opportunity to collaborate with Brough Superior has given us the chance to bring our own unique views on how beauty and engineering can combine to create a highly emotive piece of vehicle design. We’re excited about the end result and can’t wait to see the reaction the motorcycle receives when it is revealed next year.”
Henriette commented: “Aston Martin and Brough Superior are two luxury automotive manufacturers sharing the same passion for exclusive design and performance, the idea of developing a motorcycle in a frame of a close partnership came naturally.”
Full details on the strictly limited edition motorcycle will be revealed in Milan on 5 November. Brough Superior’s stand at EICMA is located in Hall 24, Stand C68
