Bruce Reeve, former editor of Cycle Canada magazine, died Tuesday, aged 62. In a note, his wife Kim Dolan said, “It is with a very heavy heart that I tell you that Bruce died on Tuesday morning, June 4. It has been a year filled with sadness, fear, but also love.
It was a peaceful death at home and Oonagh, James and myself were at his side.”
Former Cycle Canada Editor John Cooper added:
“Some will know that last year Bruce received a diagnosis of metastatic esophageal cancer. Several colleagues learned this news in November at an informal gathering of Cycle Canada magazine alumni at a Danforth Avenue pub. We knew this was not good but few of us expected to hear of Bruce’s passing so soon. Personally, it comes with shock and a great sense of loss.
“Bruce’s name first appeared on the masthead of Cycle Canada in the April 1982 issue, with the title of Managing Editor. Earlier I had placed an ad for an editorial assistant in the Toronto Star and, since Bruce was out of town at a Banff publishing workshop, a friend sent Bruce’s resumé as a job application. A perusal of his CV and follow-up interview revealed Bruce as the top candidate. So he proved to be.
“It was the start of a long and spectacularly productive relationship between Bruce and the community of motorcyclists across Canada. Perceptive readers responded as improvements to the magazine became evident and circulation built through the decade. In a reorganization in 1989, Bruce took over the role of editor and during the next 15 years guided Cycle Canada to great heights. Supported by a talented team in sales, circulation, editorial design and production, the magazine entered a golden era in which the quality of its content rivalled any others published worldwide.
“Bruce’s insight, discipline, work ethic and wry sense of humour propelled Cycle Canada and inspired the respect and support of the publishing team that surrounded him. It also attracted a loyal and growing readership who appreciated distinctive Canadian content.
“Not long after the parent company Turbopress Inc. was sold to new owners in 2004, Bruce embarked on a new career as a news editor at the Canadian Broadcasting Corporation. He thrived at the CBC and was taking on a new role as a photo editor when his illness became apparent.
“It was a privilege to work with Bruce and I salute his memory. The loss to the world of publishing and news media is profound but the loss to Kim and their son James and daughter Oonagh is immeasurable. I offer them my deepest condolences.”