We’ve all seen the preachy PSAs: “Speed Kills! Beware!”. And while some of them probably do cool down the most hot-headed riding, many of them do little to curb the average motorcyclist’s enthusiasm. Most motorcyclists might be going a bit faster than Johnny Law would like, but they aren’t doing anything dangerous. It’s the other hazards that you’ve got to watch out for.
That’s what makes this series of safety adverts from Scotland so effective. Sure,the music is a bit lame (although thankfully not the butt rock that accompanies so many cruiser adverts). But the video above (two more below) gets the message across without giving us a pointless warning to adhere to speed limits, which can often go in one ear and out the other. Instead, it talks about situational awareness, which is what is really going to keep you alive on the street.