Motorcycle Design Unicorn Found

By
Michael Uhlarik
-

In the late 70’s, a small German industrial design firm called Target Design proposed a number of concepts at the INTERMOT motorcycle show in conjunction with Motorrad magazine.  One of them, the MV Agusta of the future, or at least a replica of it, is street legal and for sale on ebay.

Target went on to fame and influence by designing the Suzuki Katana, beating out Porsche and famed Italian car designer Giugiaro to define the plastic sport motorcycle for the next decade.

This MV combines an unusual blend of post-modern body sculpting reminiscent of props from the original Battlestar Galactica, with the obsolete pastiche of sand-cast, 1960’s Italian motorcycle engine and frame technology.

Why was everything in the 70's brown? Was there a pigment shortage?
Why was everything in the 70’s brown? Was there a pigment shortage?
Funky light-less red land speeder made in Germany.
Funky light-less red land speeder made in Germany.

Your time machine is on sale now for $22,000.

Thanks for the tip, Gerald!

Design from the 80's, engineering from the 60's (very early 60's, actually).
Design from the 80’s, engineering from the 60’s (very early 60’s, actually).

RELATED ARTICLESMORE FROM AUTHOR

Join the conversation!