Harley-Davidson saw small gains in worldwide motorcycle sales in 2014, although their numbers dropped in Canada.
In 2014, Harley-Davidson sold 267,999 new motorcycles worldwide; that’s up 2.7 per cent from 2013’s 260,839 motorcycles. That’s not the same sort of growth the Euro manufacturers are seeing, but it’s still movement in the right direction.
However, Canadians bought fewer new Harley-Davidsons in 2014 than the previous year. Canadian sales of new Harley-Davidsons dropped 10.8 per cent.
The official press releases offered no explanation for the drop in numbers; it’s possible the wet spring in many parts of Canada dampened customer’s spirits, and it’s also possible the market is approaching saturation. It’s also possible that with Victory and Indian’s continued growth, more Canadians are choosing Polaris products over the MoCo’s. And we’re seeing an awful lot of aging geezers on those Can-Am Spyders these days too …
H-D’s sales were up 1.3 per cent in the U.S., 11.8 per cent in the Asia Pacific region, 6.4 per cent in the EMEA region and 2.1 percent in the Latin America region in 2014.