The deal has been floating around for a while now, but it appears that it has been finally inked with Mercedes-AMG buying a 25% interest in MV Agusta.
The long term partnership, as they are calling it, will see Mercedes-AMG pay an undisclosed sum of money, appoint an MV Agusta board member, and see collaboration on future sales and marketing.
How this affects the average motorcyclist remains to be seen, but with a rumoured 30 million Euros being paid and the added technology and know-how investment into MV Agusta, we should see a significant expansion in the marque’s line-up, along with a bigger racing prescence in the not too distant future.
Of course, both companies are rather chuffed at this (and rightfully so) and have issued the usual gushing quotes that you can see below.
Tobias Moers, Chief Executive of Mercedes-AMG GmbH: “In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG. This manufacturer with a long tradition and Mercedes-AMG are connected not only by a long and successful racing history, but also by shared values and goals for the future – allowing the experience of utmost perfection, optimal performance and motorsport technology for the road. The cooperation with MV Agusta also underscores the importance of AMG as the sports-car and high-performance brand of Mercedes-Benz Cars. The partnership provides us with an entry into a world of additional high-performance enthusiasts.”
Giovanni Castiglioni, President and CEO of MV Agusta Motor S.p.A., commented: “MV Agusta and Mercedes-AMG are a perfect brand fit: Two complementary companies that stand for design, high performance and excellence. Mercedes-AMG will help MV Agusta to further expand globally and to accelerate our growth. The uniqueness of MV Agusta will further enhance Mercedes-AMG’s leadership in the high-performance segment.”
