BMW continues to set sales records

BMW Motorrad continues to sell more bikes than ever, with record-setting numbers of machines moved at the end of their third quarter.

At the end of last year’s third quarter, BMW had sold 93,154 units; for 2014, that number rose 7.8 per cent to 100,217. Germany was the brand’s strongest market, followed by the US, Italy, France and the UK.

BMW unveiled several new bikes at the Intermot show, including the R1200 RT and the R1200 RS, both powered by BMW’s liquid-cooled flat twin, as well as the updated S1000 RR; they still have two more bikes coming at the EICMA show, so they’re not sitting around, resting on their laurels. Supposedly, we’ll also see the results of their team-up with Indian small bike manufacturer TVS sometime in the coming months as well, which will probably have more impact on their sales numbers than anything else in recent history.

Why does this matter to readers? It shows BMW’s on a consistent growth pattern. While the industry has been hit hard in the last few years, the Euro manufacturers in particular have been selling bikes steadily. Without profits, the whole industry suffers – particularly, programs like racing. More money, in this case, is less problems.

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