When Polaris unveiled their Indian lineup at Sturgis last year, many onlookers were quick to predict Harley-Davidson’s demise. But, the sales sheet seems to prove otherwise.
In the third quarter of 2013, Harley-Davidson’s sales jumped considerably; their US dealers sold 48,529 motorcycles in Q3; that’s up 20 per cent from the year before. Globally speaking, their international dealers sold 70,517 motorcycles. That’s a 15.5 per cent jump.
Meanwhile, things were not as rosy for competitor Polaris. Thanks to a rise in ATV sales, Polaris as a whole made more sales; however, their motorcycle sales were down six per cent.
Some of that decline may be due to Polaris’s own market disruption, when they brought out their Indian lineup which competes with their Victory lineup. We’ll have a much clearer picture of the future by this time next year, when Indian has a full selling season to compete with Harley-Davidson.
While we haven’t seen an official recall from Transport Canada yet, there’s also apparently been a massive recall by Harley-Davidson on 2014 touring models. Supposedly, 29,000 bikes have been recalled due to clutch woes; the fallout from that may also have a big effect on the market.