The motorcycling marketeers have lost their minds. Here’s proof.
First off – when you think of Justin Bieber (a grim but necessary task, for the sake of this story), you think of hordes of screaming, mindless teeny-bopper fans buying concert tickets with their parents’ money. You certainly don’t think of speed-loving adults, with excess income and expensive tastes.
Yet, for some reason, MV Agusta and Motovan teamed up with Bieber’s father to give him an Batman-themed MV Agusta F3 675 for his birthday.
Yes, they actually hired a designer to paint Batman logos on this bike before they gave it to him. Besides the questionable business sense of that move, there’s also the issue that nobody seems to be giving Bieber what he really needs – a pair of pants that fits.
But while giving the teen star a motorcycle is a questionable move, Harley-Davidson’s latest marketing ploy seems to really have sunk to new depths.
Harley-Davidson is offering U.S. customers a free gift when they purchase $300 or more worth of the MoCo’s motor parts or accessories in the month of March. What’s the gift, you ask – a T-shirt, or maybe a mug or wallet chain?
Nope. H-D is offering their customers a “110th Anniversary Commemorative Photo Frame,” with a claimed $75 value. While we doubt there are many people anxious to spend $75 on a Harley-Davidson photo frame, if you’re interested, get in contact with us at CMG – we’d be happy to sell you a few photo frames, too.
Have you ever seen a motorcycle you really, really wanted? Maybe it’s a new supersport or touring rig, or maybe it’s a classic you remember from magazine ads when you were a kid.
Of course, the recommended course of action when you want a bike is to start saving your money to buy the machine. But that’s not what Christian Reinoso of Florida did, according to police in Boca Raton, Florida.
Reinoso was first arrested after an October incident, when a Suzuki GSX-R600 went missing, and it turned up at his grandfather’s house. Reinoso admitted to the theft, and the bike was returned to its owner. A week after the restitution, the bike went missing again.
The motorcycle re-surfaced once more, in a nearby town. Upon investigation, the man in possession claimed a fellow named “Teddy” had helped him steal it. Surprise, surprise – “Teddy” turned out to be none other than Christian Reinoso, who had allegedly pinched the two-wheeler once more.
If Reinoso goes to jail, we think he should save all the money he gets from cranking out license plates or whatever else convicts do – he could actually afford to buy the Gixxer on his release.
What makes a good stunt bike? Standard answers would include power, light weight, roll cages, and so on.
Nick Apex takes Honda’s new MSX125 monkey bike and proves otherwise. See below!
Racing goes adult
The Paul Bird Motorsports racing team has had a bit of controversy in the past, and they’re stirring the pot again.
Since tobacco companies aren’t allowed to advertise on race bikes anymore, there’s plenty of fairing real estate available for other vice. PBM has taken advantage of that opportunity to grab sponsorship from an adult movie channel (supposedly, the channel is unlaunched) for their MotoGP CRT and BSB racing teams.
Frankly, we think this move is all wrong; with the trouble North Americans have when trying to find racing on television, PBM should be paying a channel to cover their team, not the other way around.