Polaris, Eichner jump in bed

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By the sounds of it, this deal is mainly aimed at targeting developing markets. That's too bad - we could use more cool bikes like this Scrambler over here.
By the sounds of it, this deal is mainly aimed at targeting developing markets. That’s too bad – we could use more cool bikes like this Scrambler over here.

Could Victory and Royal Enfield become step-siblings?

That might sound a bit wacky, but the parent companies for these motorcycle manufacturers (Polaris and Eicher Motors Limited) have announced a $50-million deal to “develop and market new products to meet the diverse vehicle needs in India and other emerging markets,” according to Powersports Business.

It seems like a bit of a strange move for Eicher – after all, they have plenty of market share in India already. But with other manufacturers like Triumph and even Harley-Davidson moving into their neighbourhood, maybe they decided to hitch up with with Polaris for a little stability. It’s not the first time they’ve done this – their trucking division has a thing going on with Volvo.

It’s not as if it’s a guaranteed long-term relationship; supposedly, both Eicher and Polaris will be investing the money over three years, with both parties putting in the same amount of dough for a 50 per cent share.

It’s still early days for the venture, but the word on the street is that the companies are already planning on moving in together; they’re supposed to be planning a joint manufacturing facility by 2015.

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