New consumer motorcycle show to run concurrently with DealerExpo

0
103
Could the new consumer show in Indianapolis be enough to keep the visitors coming, or will AIME poach much of the mid-winter show business?
Could the new consumer show in Indianapolis be enough to keep the visitors coming, or will AIME poach much of the mid-winter show business?

Indianapolis’s DealerExpo is a pretty big deal – the powersports industry show draws together dealers and suppliers from all over the world. It’s a busy weekend (Feb. 15-17 in 2013) where a lot of business gets done.

Of course, the catch is that it’s not open to the public. If you’re not a dealer, journalist or supplier, good luck getting in. It’s an industry-only show – or at least, that’s how it used to be.

Cyril Huze is reporting on his blog that a new show for consumers, called the Progressive International Motorcycle Show, will be running concurrently with DealerExpo next winter. That’s great news for suppliers, who can now reach both dealers and end-market consumers the same weekend.

The reason for the move? Supposedly the new Orlando-based American International Motorcycle Expo (AIME) has the U.S.’s other shows on edge. AIME is in a warmer location, and runs in October, just when manufacturers are keen to show off their new bikes, and it’s open to both consumers and businesses.

Join the conversation!