

The Brammo Empulse R motorcycle appears to have Zero’s offerings beat on paper, but not on price.
Brammo unveiled the Empulse and Empulse R production and pricing details yesterday, and were showing the some impressive specs we told you about a while back – they’re claiming a 56-mile highway range and 121-mile city range, as well as a top speed of 100 mph, compared to Zero’s 88 mph. But the price is going to put the motorcycle out of the reach of many riders.
The Empulse R has an MSRP of $18,995; buyers should be able to purchase one by the third quarter of 2012. If you want the plain-Jane Empulse model, it’ll still set you back $16,995, and you’ll have to wait for Q1 of 2013. Both machines have the same water-cooled 54hp electric permanent-magnet AC motor, matched with a 10.2 kWh lithium-ion battery and 6-speed gearbox.
The higher price tag on the Empulse R brings you carbon fiber bodywork, high-spec Marzocchi and Sachs suspension, Marchesini wheels and Brembo brakes. Empulse buyers will have to make do with components that aren’t as flashy, and plastic bodywork.
[…] of juxtaposition; Chinese motorcycles are still struggling to overcome their image problems, while Brammos are ridden by the rich and the famous. You can read more about their machinery at their website here, but essentially, they are a […]
“they’re claiming a 56-mile highway range and 121-mile city range, as well as a top speed of 100 mph” – so this thing has the performance of a CBR250R with no range for $17K and STILL unacceptable recharge time. Can somebody please explain to me why this is a good thing?