Ducati update


Apparently, a Canadian investment fund was also tied up in the Ducati deal.

As we said Tuesday evening, Ducati has indeed been sold to Audi.

Press releases yesterday from the involved parties – Investindustrial, Ducati, and the Volkswagen Group – said the deal is subject to antitrust laws, but realistically, that shouldn’t be an issue.

“We must use the opportunities offered by globalization for Audi – and that’s exactly what we’re doing. Everyone at Audi is looking forward to working with our new colleagues from Ducati,” Peter Mosch, chairman of the General Works Council of AUDI AG, says in their news release.

Investindustrial chairman Andrea Bonomi says Ducati loyalists shouldn’t worry about their favourite motorcycle marque’s future.

“I am convinced Audi will be a responsible new owner, preserving the Italian workforce’s technology skills for a bright future for the Company. Ducati has a loyal and growing customer base, which will be well looked after thanks to Audi and Volkswagen Group’s global presence and engineering excellence,” he says.

Another part owner in Ducati also sold their shares to Audi. Who, you ask, was the player? Perhaps some European bigwig? No, apparently the Hospitals of Ontario Pension Plan was also a part owner in the company, and sold their shares to Audi as well.

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