New face for motorcycle shows?

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The MMIC hopes this move will make their shows better for exhibitors and consumers. Photo: Pacific Yamaha BMW.
The MMIC hopes this move will make their shows better for exhibitors and consumers. Photo: Pacific Yamaha BMW.

The next motorcycle show you visit in Canada may look a bit different.

The Motorcycle & Moped Industry Council (MMIC) and Canadian Off-Highway Distributors Council (COHV) have launched a new company, called Power Sports Services, to manage motorcycle shows and the Open Road Powersports Insurance Program.

Their news release says the intention is to focus on innovation and provide more value for consumers and exhibitors at the shows. They also say this move is crucial to the expansion of their insurance program.

At this point, it’s hard to say what all this means, but the MMIC has been running motorcycle shows since 1985. It will be interesting to see how this development can change the playing field, at a time when much of the powersports industry is facing financial setbacks.

1 COMMENT

  1. Sounds to me like the Dec. 2012 Toronto show may actually fill the venue.
    Problem will be for those interested strictly in the two wheeled vehicles. In order to find motorcycles at the motorcycle show they’ll have to search amongst all the quads, side-by-sides and other “non motorcycle” power sports vehicles that’ll fill each booth.
    Think, Sportsman Show.
    Oh, ya, I forgot… Sportsman Show Productions use to produce the motorcycle shows for MMIC didn’t they.

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