The next motorcycle show you visit in Canada may look a bit different.
The Motorcycle & Moped Industry Council (MMIC) and Canadian Off-Highway Distributors Council (COHV) have launched a new company, called Power Sports Services, to manage motorcycle shows and the Open Road Powersports Insurance Program.
Their news release says the intention is to focus on innovation and provide more value for consumers and exhibitors at the shows. They also say this move is crucial to the expansion of their insurance program.
At this point, it’s hard to say what all this means, but the MMIC has been running motorcycle shows since 1985. It will be interesting to see how this development can change the playing field, at a time when much of the powersports industry is facing financial setbacks.