Bowmanville’s Mosport International Raceway has a new name, courtesy of Canadian Tire.
Last week, Canadian Tire announced they were upping their support for Canadian motorsports. As part of this plan, they’re partnering with the Bowmanville track. In the words of senior VP Allan McDonald, this will allow them “to improve this racing landmark in Canada and create an enhanced experience for both drivers and fans.”
As part of the sponsorship program, the track will be renamed Canadian Tire Motorsport Park, although we’re betting it will take some time for longtime Canadian racers to start using the new name.