Daytona commerce chamber wins name lawsuit

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You'd think a 70-year history would deter trademark theft, but that's apparently not the case.
You'd think a 70-year history would deter trademark theft, but that's apparently not the case.

It turns out that lawsuits over ABS lights aren’t the only high-profile motorcycle court case going on.

The Daytona Regional Chamber of Commerce won a major lawsuit this week, allowing their chamber’s members to continue using the Daytona Beach Bike Week name.

Daytona Beach Bike Week, the self-proclaimed World’s Largest Motorcycle Event, has been running for 70 years in Daytona, Florida. Despite those decades of freewheeling, free-spirited history, in late 2009, companies Joe Cool, Inc., Mettemp Inc., and Consolidate Distributors, Inc., started threatening local businesses at the Florida festival with lawsuits.

The three companies sent letters around to local businesses, claiming ownership of the Daytona Beach Bike Week name, and demanding royalty payments.

The local chamber of commerce was understandably unhappy with this turn of events, so the matter eventually ended up in court. Thankfully a judge had the brains this week to side with common sense, allowing the locals to continue using the name of the festival royalty-free, as they have for 70 years.

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