Yamaha is turning its Canadian presence into a U.S. subsidiary, but say consumers and dealers won’t be affected.
According to a news release on their global website, Yamaha Motor Canada, founded all the way back in 1973, will have all their shares transferred to Yamaha Motor U.S.A., starting December 1. The transaction should be completed by the end of that month.
Now, Yamaha Motor Canada will join other Yamaha Motor U.S.A. subsidiaries, such as boatbuilders Skeeter Products or Tennessee Water Craft. There will be 10 subsidiaries in total.
Supposedly, this will allow the company to operate more efficiently and draw a centralized financial report, as Yamaha Europe, Yamaha Asia, and Yamaha South America subsidiaries do.
Yamaha Canada says this is simply a business arrangement that won’t impact their organizational structure, and they’ll maintain all their current responsibilities towards dealers and customers. That means everybody who was hoping for American pricing on motorcycles is probably out of luck.
Yamaha isn’t the first company to try this; Ducati and Triumph have been running a North American business model for years, and they have plenty of fans up here still.