BMW numbers up globally, down in Canada

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We're not sure about the reason for BMW's sales slip in Canada, unless people were waiting for the BMW K1600GTL.
We're not sure about the reason for BMW's sales slip in Canada, unless people were waiting for the BMW K1600GTL.

BMW has released their first-quarter motorcycle sales numbers, and while figures are good overall, sales took a bit of a slip recently  in Canada.

BMW sold 23,109 units worldwide in the first quarter of 2011. That’s a 10.9 per cent increase over the same period of 2010, when they sold 22,479.

Numbers were also up worldwide for subsidiary Husqvarna, which saw 1,940 units sold, an 18.4 per cent increase over the 1,639 bikes sold for the same period last year.

BMW’s revenues for the period grew to 397 million euros for Q1 of 2011, up a healthy 13.1 per cent from 351 million in Q1 of 2010. Profits before tax stayed at the same number, around 30 million euros.

Unfortunately, those strong sales numbers haven’t held here in Canada. BMW Motorrad Canada sold 250 units in April, down 23.3 per cent compared to April of 2010, and only 485 units have been sold by the start of May – that’s a 25.3 per cent decrease from that same period last year.

1 COMMENT

  1. Porsche and BMW need to get the prices in line with the US and if not than let the US dealers sell to Canadians.

    Having said that BMW has some amazing bikes on offer and the K1600 GT and GTL should sell very well once it warms up.

    RET

  2. Kind of explains why the local dealer is still trying to flog ’10 model GS’s at discounted interest rates. BMW needs to align their prices with the U.S. especially at todays exchange rates.

  3. Considering the absurd prices we pay compared to the neighbors to the south, I’m glad to see their numbers down.

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