Motorcycle sales numbers in developed countries continue to decline, but does that even matter to the major manufacturer?â€¨â€¨
Consider the 2010 sales numbers Honda just released. Sales for North America, Japan, and Europe are on a downward trend; as an example, Honda sold over 210,000 motorcycles in North America in 2009, and only 192,000 motorcycles in 2010. By comparison, consider that Honda sold 633,000 bikes in North America in 2005. That, folks, is a drop in sales.
With numbers like that, you’d think Honda would be concerned, but that’s just not the case. While North Americans may be staying out of dealerships, Asians are buying motorcycles as fast as they can.
In fact, despite the industry’s decline in the West, Honda still set records in global production and global sales in 2010, as sales to Asia and Oceania rose to well over 14 million, up from 2009’s sales of 11,702,000. Big Red did see a minor one per cent drop in sales in China, but also made an 18 per cent gain in sales in South America. Overall, Honda’s overseas sales rose to 17,921,000 in 2010, up from 14,657,000 in 2009.