Harley-Davidson has reported its
revenue from sales of motorcycles and related products at $1.04
billion U.S. for the first quarter of 2010. Sales of new
Harley-Davidsons in the U.S. were down 24.3 per cent in the quarter
compared to the same three months of 2009, but in international
markets the sales were down only 2.8 per cent.
Sales losses were an improvement over
the declines suffered a year ago, Harley said.
Harley’s president and CEO, Keith
Wandell, said the company still recognizes "global economic
uncertainty" and believes that "conditions will remain
challenging throughout this year."
H-D shipped 53,674 motorcycles around
the world in the first three months of 2010 and earned revenue from
motorcycle sales of $808.8 million. Shipments were down from a year
ago when 74,670 motorcycles were moved, and revenue was down 20 per
H-D expects to ship 201,000 to 212,000
motorcycles to dealers and distributors worldwide in 2010, a
reduction of five to 10 per cent from 2009.
Still, Wandell sees encouragement in
sales drops that are not as severe as they were a year ago. He calls
it a "directional improvement."