Another million, please!

Catchy (if not entirely original) slogans may help move millions.

While motorcycle manufacturers in other
parts of the world may be happy if people just keep buying their
products, in India, nothing short of an extra million will do it.

Bajaj Auto, the second largest
motorcycle maker in that country (Hero Honda is first — in fact,
it’s the world’s largest motorcycle manufacturer), said today it
hopes to sell a million more vehicles in 2010. They moved nearly 3
million vehicles in 2009 and want to make that 4 million in the
fiscal year that starts next month. Exports of 900,000 helped set
that number, which was up a third from 2008 sales. Bajaj Auto sells
3-wheelers as well as motorcycles, but bikes make up the majority of
sales.

Bajaj Auto also sells Kawasaki’s 250 Ninja to Indians.

Two small models will drive sales
success, they predict: the 100 cc Discover, of which 500,000 were
bought in less than a year’s time after introduction, and the larger
Pulsar, which is available in engine sizes from 135 cc to 220 cc and is "the
world’s first 4 valve DTS-i bike." DTS-i stands for Digital Twin
Spark ignition.

In the fiscal year that starts in
April, Bajaj Auto plans to sell 3,600,000 motorcycles, most of them
in India.

In the last fiscal year, the company’s
stock rose 380 per cent.