While other teams are pulling back from the Parts Canada Superbike Championship, BMW is charging into it full speed.
BMW Motorrad Canada has just announced signing of title sponsor Rush HD for the 2010 racing season.
The Rush HD/BMW Motorrad Canada Superbike team will field riders Francis Martin and Michael Ferreira aboard S1000RR superbikes prepared by tuner Patrice Goyette. Goyette is Clint McBain’s former tuner and had also worked with Martin when the French Canadian won the 2005 Canadian Superbike championship.
Of course, you can’t have a television broadcaster as a main sponsor without producing a reality series, so a film crew will follow the team throughout the season, recording the team in action for a six-part mini-series to be aired in the fall on Rush HD, in high-def no less (follow rushhd.ca for more info).