Not what you'd call a victory

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No buyers … but T-shirts are moving

Sales of Victory motorcycles fell by 56 per cent in the three month period of July through September, far below the average decline for large motorcycles throughout the industry.

A Polaris press release says the drop in "industry wide North American retail sales of heavyweight cruiser and touring motorcycles over 1400cc" was "in the high twenty percent range compared to the same period last year."

However, the drop in sales "reflects the continuing planned reduction in shipments of Victory motorcycles to dealers in North America" and other efforts to help dealers move Victory products out of their showrooms.

Sales of Victory motorcycles totalled $9,344,000 for the third quarter, compared with nearly $21 million for the same period last year. The motorcycle loss was the largest loss segment of Polaris’s product line. Snowmobiles, for instance, were off 13 per cent, and total sales were off 25 per cent.

Sales of parts, garments, and accessories were down only 11 per cent, representing the best sales performance of the entire company line. Expect to see more T-shirts and fewer motorcycles at Victory stores.

1 COMMENT

  1. “Overpriced, overweight, overstyled,,, OVER and OUT!”

    “I like the art deco extremism of it all. But these and H-D are dinosaur technologies that will go the way of large SUVs soon. Electric or hybrid motards will be the bike of the future.”

    Yes, and yes. The future is coming, even though some motorcycle manufacturers haven’t seen it. Probably Victory bikes are doomed. And I don’t hate cruisers: it would be cruel to kick someone who can’t get up.

  2. I like the art deco extremism of it all. But these and H-D are dinosaur technologies that will go the way of large SUVs soon. Electric or hybrid motards will be the bike of the future.

  3. Hi guys, I like the victory bikes. They are inovative and look good to my eye. I don’t even ride a cruiser. As for your comments. They seem a little biased and lame. You must either be Harley fanatics or cruiser haters.

  4. Agree that Vision is like something out of bad cartoon strip from the fifties. “Vision Man keeping the roads safe from biker gangs”

  5. I think Victory is going to have the same problem Harley has i.e. declining customer base. The baby boomers supported the booming cruiser market for years. Now those folks are retiring with lower retirement savings than they anticipated.

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