KYMCO goes to the movies

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A Quantum of KYMCO

KYMCO Canada has launched an advertising campaign aimed at the country’s hottest segment of scooter buyers.

An ad for the company’s 50 cc scooters will run in Cineplex theatres in Quebec throughout the month of May.

The ad is aimed at the huge Quebec teenage scooter-rider-movie-theatre-goer population but may also strike into the hearts of older movie-goers.

KYMCO says the ad project is a "pilot" initiative, so you might see their ads in other movie houses across Canada.

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