As a free internet magazine we realize the importance that our advertisers play in keeping the wheels of CMG rolling. We also realize that for some, the internet is still a bit of an unknown entity and as Canada’s online motorcycle magazine we figured that it was up to us to set the standard for Canadian internet motorcycle advertising:
1) Advertiser Dashboard – know the truth
One of the biggest benefits that the internet has over the world of print is its ability to offer precise and immediate feedback to the advertiser on just how their ad campaigns are actually performing – there’s no need to guess anymore.
In order to accomplish this we have developed an online dashboard for any CMG advertiser where — at the click of a mouse — they can access detailed reports on how their ads are performing on CMG.
We also email out a monthly PDF campaign report, but we add comments from our knowledgeable ad staff on how your campaign is performing. After all, stats are nothing without context, and we will compare how your campaign is performing to the overall average and let you know whether we think it’s time to change your campaign to improve your results, or indeed keep running with what is working.
Try getting that kind of feedback/reporting from a print magazine. Actually, try getting any kind of reporting at all!
2) Geotargetting – hit only your target market
Another big benefit of online is its ability to be able to target ads geographically, based on a viewer’s IP address. An IP address is tied to its server’s location and that gives us the option to geotarget your ad to a specific province(s).
This ensures that only readers from that particular province will be able to see your ad. No more wasted advertising of your specials in downtown Vancouver to someone in Newfoundland!
3) Advertising & Information Manuals – all you need to know
To give you everything you need to know about CMG and our advertising options, we’ve put together a couple of very handy manuals;
a) Advertising Manual – Details of different available ad formats, rates, options and specifications. It’s all you need to know if you’re considering advertising on CMG.
b) Information Manual – All the details on CMG with vital stats, info our English and French sites and the two events we produce – The Mad Bastard Scooter Rally and the Dawn 2 Dusk ride.
If you’d like copies, please email us stipulating that you’d like the manuals sent to you and we’ll get them emailed out within immediately.
4) Contact Us
If you would like an advertiser sales rep to contact you directly, please email us.